• Campaign Analytics

The Campaign Analytics section in Chat360 provides users with powerful tools to monitor and analyse the performance of their marketing campaigns. This feature helps users gain insights into key metrics, enabling them to make data-driven decisions to improve campaign effectiveness.

• Key Metrics
• Total Scheduled Campaigns: Displays the total number of campaigns that are planned and scheduled for sending.
• Upcoming Campaigns: Shows the number of campaigns that are scheduled but have not yet been sent out.
• Past Campaigns: Indicates the number of campaigns that have already been sent.
• Recipients Count: Represents the total number of recipients targeted in all campaigns.
• Successful Sent Count: Tracks the number of messages that were successfully sent to recipients.
• Failed Count: Measures the number of messages that failed to send.
• Invalid Numbers: Counts the number of invalid recipient numbers in the campaign lists.
• Success Rate: Calculates the percentage of successfully sent messages out of the total messages attempted.
• Unknown Error: Tallies the number of messages that failed due to unknown errors.

• Campaign List
The campaign list section provides a detailed overview of each campaign, including:
• Campaign Name:The name of the campaign.
• Recipients: The number of recipients targeted in the campaign.
• Scheduled On: The date and time the campaign is scheduled to be sent.
• Created On: The date the campaign was created.
• Created Time: The time the campaign was created.
• Bot Type: The platform used for the campaign, such as WhatsApp.
• Actions: Options to view detailed analytics or modify the campaign.

• Visual Analytics
The visual analytics section offers graphical representations of campaign data, including:
• Message Volume Statistics: A graph showing message volumes over a selected period, categorised by status (e.g., successful, unsuccessful, delivered).
• Campaigns: A bar chart displaying the count of campaigns over time, segmented by platforms like WhatsApp and SMS
• Success Rate: A trend graph depicting the success rate of campaigns over time.

• Usage
The Campaign Analytics tool is designed for:
• Marketing Teams: To monitor and optimise the effectiveness of their campaigns.
• Customer Support: To track the reach and impact of informational campaigns.
• Product Managers: To identify trends and improve product communication strategies.

By utilising these analytics features, teams can refine their campaign strategies, enhance engagement rates, and ensure that their messages reach the intended audience effectively.