An RCS (Rich Communication Services) campaign leverages the capabilities of RCS messaging to create engaging, interactive, and media-rich communication experiences for customers.

RCS is a next-generation messaging protocol that enhances traditional SMS with features such as rich cards, and real-time engagement.

• 1. Enhanced Media Support: Send high-quality images, GIFs, audio, and videos directly within messages.
• 2. Rich Interactivity: Include buttons for quick responses, links, and actions (e.g., "Buy Now" or "Learn More").
• 3. Real-Time Updates: Deliver notifications or alerts with read receipts, typing indicators, and delivery confirmations.
• 4. Personalization: Tailor messages with dynamic content based on customer data, preferences, or behavior.
• 5. Integration with Chatbots: Use AI-powered chatbots for automated responses and interactive customer service.

• Retail: Showcase new collections, offer personalized product recommendations, or send promotions.
• Travel: Share boarding passes, itineraries, and updates about flights or bookings.
• Finance: Send account alerts, transaction updates, or promotional offers.
• Healthcare: Offer appointment scheduling, reminders, or wellness tips.

• 1. Go to Channels → Google RCS and click on Add Channel

• 1 Add Title: Provide a name for your RCS channel.
• 2 RCS Agent: Enter the RCS agent details.
• 3 RCS ID: Provide the RCS ID associated with the agent.
• 4 Provider: Select one of the following providers:
• Routemobile
• Google RCS

Choose the appropriate billing category for the channel:

• Authentication
• Promotional
• Transaction

Select the carrier(s) to associate with the channel:

• Vodafone
• BSNL
• Airtel
• Jio

• 1. Review the details you’ve entered.
• 2. Click on Create Channel to finalize the setup.

1. From the side panel, go to Campaign → RCS → Create New Template.

1. Add Title: Provide a title for your template.

2. Choose Template Type: Select one of the following options:

• Text: Displays a simple text-based message.
• Rich Card: Includes an image, title, description, and actions.
• Carousel: Displays a horizontally scrollable set of rich cards.

• Choose the appropriate communication channel for your campaign.

• Promotional: For promotional campaigns.
• Marketing: For marketing purposes.
• Authentication: For verification or authentication-related communication.

• Add the content and customize it to meet your campaign requirements.

• Reply: Sends a predefined response to the user.
• URL: Opens a link to a specified web page.
• Phone: Initiates a phone call to a provided number.
• Location (Latitude/Longitude): Provides exact geographic coordinates.
• View Location (Query): Displays a location based on a search query.
• Share Location: Shares the user’s current location.
• Calendar Event: Adds an event to the user’s calendar.

Monitor the performance of your RCS Template through the following metrics:

• Uploaded Recipients: Total recipients uploaded for the process.
• Sent to Operator: Total messages sent to the operator for delivery.
• Successful Count: Messages successfully sent to recipients.
• Failed Count: Messages that failed to send.
• Delivered Count: Messages successfully delivered to recipients.
• Read Count: Messages read by recipients.
• Unread Count: Delivered messages that remain unread.
• Total Response Count: Total responses received from recipients.
• Success Rate: Percentage of successful deliveries relative to total sent.

• Go to the Actions Tab under your campaign.
• Select View Stats to analyze the performance and detailed insights of your scheduled campaign.