Email Campaign

  • Navigate to Channels:
    • Go to Channels -> Email Channels in your platform's dashboard.
  • Click on Add New Domain:
    • Locate the "Add New Domain" button and select it.


  • Creating an Email Template
  • Access the Template Creation Section:
    • Navigate to Campaign -> Email -> Template.
  • Click on Create New Template:
    • Start by clicking on the "Create New Template" button.
  • Fill in the Required Details:
    • Template Name: Assign a unique, descriptive name for easy identification.
    • Select Channel: Choose the specific email channel to use.
    • From and To Email: Specify the sender's and recipient's email addresses. Ensure compliance with your email service provider's requirements.
    • Subject: Craft an engaging subject line relevant to the email's purpose.
    • Description: Write a brief overview explaining the template's objective.


  • Customize the Template:
  • After clicking on "Create and View" you can:
    • Text: Add simple or rich-text content.
    • Image: Insert compelling visuals to enhance engagement.
    • Button: Include actionable buttons, e.g., "Learn More" or "Subscribe"
    • Social: Add icons linking to your social media accounts.
    • Divider: Use lines to segment sections for clarity.
    • Spacer: Create visual breathing space between elements.
    • Hero Wrapper: Design a striking header section.
    • Accordion: Add collapsible sections for detailed content.
    • Carousel: Showcase multiple items interactively.
    • Group: Combine related content blocks for cohesion.
    • Navbar: Add a navigation menu for internal or external links.
    • Section: Define and structure distinct areas of the email.

  • Select a Layout:
  • Options include:
    • 2-column: Divide content into two sections.
    • 3-column: Split content into three sections.
    • 4-column: Arrange content into four vertical parts.


  • Approval Process:
    • Click on "Get Template Approval Status"
    • Once approved, the template is ready for use.


  • Scheduling an Email Campaign:
    • Access the Campaign Scheduler:
      • Navigate to Campaign -> Email -> Schedule Campaign.
    • Create a New Campaign:
      • Select "Create New Campaign" and input the following:
      • Campaign Name: Use a unique, descriptive name.
      • Select Channel: Choose the email channel linked to your domain.
      • Add Template: Attach the previously approved template.

    • Import Recipient List:
      • Use the "Import File" option to upload your email list. Ensure the file meets formatting guidelines.

    • Add Testing Emails:
      • Specify test email addresses via "Test Email" to validate design and functionality.


    • Launch the Campaign:
      • Review all details thoroughly to avoid errors.
      • Click on "Launch Campaign" to send the emails.


  • Campaign Analytics
  • For Specific Template:
    • Check Performance Metrics:
      • Go to the Actions Tab -> Task Stats.
      • Analyze metrics such Recipient Count
        • Successful Sent Count: The total number of emails successfully sent.
        • Failed Count: The number of emails that failed to deliver.
        • Delivered Count: Emails successfully delivered to recipient inboxes.
        • Opened Count: The number of emails opened by recipients.
        • Replied Count: The count of replies received from recipients.
        • Clicked Count: The number of times links within the email were clicked.
        • Unsubscribed Count: The number of recipients who unsubscribed after receiving the email.



  • For Specific Campaign:
    • Check Performance Analytics:
      • From Side Panel click on Campaign -> Email -> Scheduled Campaign
      • Go to the Actions Tab -> Task Stats
      • You can see following metrics
        • Failed Count: The total number of messages that could not be delivered due to errors.
        • Unsubscribed Count: The number of messages that were not sent successfully.
        • Delivered Count: The count of messages successfully delivered to recipients.
        • Read Count: The number of messages that recipients have opened and read.
        • Unread Count: The count of delivered messages that remain unopened by recipients.
        • Total Response Count: The total number of responses received from recipients.



Up Next

Campaigns - RCS Campaign