Click to WhatsApp is a marketing feature that enables users to start a conversation with a business through WhatsApp, Instagram or Facebook by clicking a link or button. This link can be integrated into digital ads, websites, landing pages, making it easy for potential customers to connect. When clicked, it opens a chat window in WhatsApp—either on the user's phone or browser—often with a pre-filled message, streamlining the communication process. This tool is widely used across platforms like Facebook and Instagram, where businesses include it as a call to action in their ads. Click to WhatsApp is effective because it offers a direct, personal line to the business, which can significantly improve engagement, support, and lead generation. By tracking how many users click through, businesses can also gain valuable insights into user interest and the effectiveness of their marketing campaigns.

• Data Shown : Number of clicks over time (daily/weekly/monthly)
• Visualization : Line or bar chart showing the volume of user interaction with the WhatsApp contact option.