Template Analytics

  • The Template Analytics feature in the Chat360 platform provides detailed insights into the performance of message templates used in communication campaigns. This feature helps users monitor the success and failure rates of their template messages, enabling them to optimise their messaging strategies for better engagement and outcomes.


  • Key Features
    • Successful

      • Displays the number of successfully sent messages. Provides an overview of effective message deliveries.

    • Delivered

      • Indicates the number of messages successfully delivered to recipients.Measures the reachability of the message templates.

    • Read

      • Shows the number of messages that were read by recipients. Assesses the engagement level of the messages.

    • Replied

      • Reflects the number of messages that received replies from recipients.Evaluates the responsiveness and interaction prompted by the messages.

    • Total Count

      • Total number of messages sent.Provides a comprehensive count of all messages processed.

    • Total Failed

      • Number of messages that failed to be delivered. Identifies issues in message delivery for further analysis and improvement.


  • Error Statistics
    • Unknown Error

      • Counts the number of messages that failed due to unknown errors. Helps in diagnosing unexplained delivery failures.

    • Invalid WhatsApp Numbers

      • Counts the number of messages that failed due to invalid WhatsApp numbers. Ensures the accuracy of contact information.

    • Visualisation

      • A pie chart visualising the distribution of successful, delivered, read, and replied messages. Provides a visual summary of message performance metrics.

    • Unsuccessful Message Stats

      • A bar chart illustrating the count of failed messages due to various reasons. Helps in quickly identifying the main causes of message delivery failures.


  • Navigation
    • View by

      • Allows users to filter data based on a specific time period. Enables time-based analysis to track performance over different periods.

    • Filters

      • Users can filter data based on specific criteria such as message status or type. Facilitates focused analysis on particular aspects of message performance.

    • Send Email

      • Button to email the analytics report.Allows users to share the performance data conveniently.

    • Export Data

      • Button to export the message performance data for further analysis. Enables offline analysis and reporting.

    • Export Data

      • Button to export the message performance data for further analysis. Enables offline analysis and reporting.

    • Usage
      • Access Navigate to the "Analytics" section and select "Template Analytics" from the top menu.
      • Customization: Users can filter data by time period and other criteria, and download reports for offline analysis.
      • Monitoring: Regularly check template performance metrics to optimise messaging strategies and improve user engagement.

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