• Overview

• CTA tracking is a method used to monitor and analyze how users interact with a specific link or webpage.
• It involves adding unique identifiers (tracking parameters) to the CTA, enabling website owners, marketers, or analysts to collect data about the traffic source, user behavior, and campaign performance.
• This data is crucial for measuring the effectiveness of marketing campaigns and optimizing user engagement strategies.

• Goal:

• Source Analysis: Understand which platforms drive traffic.
• Audience Insights: Learn how users interact with content.
• Performance Metrics: Measure click-through rates (CTR), conversions, and ROI for campaigns.

• Feature Description:

• When creating a campaign template, users can enable a toggle to activate CTA tracking.
• This allows the system to track campaign-related CTAs for improved analytics and performance insights.

• Creating Template and enabling CTA Tracking in Chat360:

• On Home Page go to Campaigns and click on Create New Templates








• Add Button and CTA





• Turn on toggle for CTA Tracking





• Click On Save and Submit





• You can see your template is created





• Check out WhatsApp CTA Tracking Click here