Users can connect their Facebook account by going to Channels > Facebook and connecting their account there. After that, they will be able to track user responses (Comments) to posts using the Social Monitoring > Facebook feature.

• Steps to connect Facebook business account-

• 1. Go to Channels, Click on Facebook Channels and click on ‘Add new channel’.



• 2. After connecting your Facebook business account, Click on ‘Edit’.



• 3. After clicking on ‘Edit’ button you will see your connected Facebook business account name, Click on the check box of Social Monitoring to enable it.



• 4. After enabling Social Monitoring for that particular Facebook business profile, Click on save button.






With filters like Date Range, Sort Type (Oldest, Newest), Message Type (Comments & Replies, Private Messages), Sponsored Status (Sponsored), Channel (Multiple Facebook CHannels), Bilingual Languages, Sentiments (Positive, Neutral, Negative), and Context Type (Text), Post Filters For selecting specific posts from a particular channel) users can drill down to the exact interactions they need to address.

• This functionality supports:
• Sentiment Analysis, helping you categorize feedback and tailor your responses effectively.
• Multilingual Comment Tracking, which ensures you never miss important messages, even in different languages.
• Campaign Insights,by tracking comments on sponsored content, giving a clearer picture of what’s resonating with the audience.
• Engagement Visibility, allowing you to prioritize responses, resolve issues quickly, and strengthen community trust.