Performance Analytics– Facebook

provides an overall view of a user's post is performing across all Facebook channels. This feature provides key metrics into a single dashboard, helping teams measure impact, identify trends, and drive more effective engagement strategies.

  • Overview Metrics include:
    • Total Comments: The complete count of all comments across your connected Facebook channels.
    • Total Ads Comments: The number of comments specifically on sponsored (ad) posts across Facebook.
    • Total DM: The total number of direct message interactions across Facebook pages.
    • Total Private Replies: The total number of private replies sent to users via Facebook.
    • Sentiment Overview: It provides overall sentiment of all the comments for a particular facebook channel.
    • Likes Overview: It provides an overview of likes (within 3 months range) of all the posts on a specific.

    Additionally, Sentiment Analysis helps classify these interactions into Positive, Negative, or Neutral tones, enabling more focused community management and brand perception tracking.

    The Sentiment Analysis Graph visually presents sentiment trends over time, giving brands clear insight into audience mood, campaign reception, and emerging issues. With this data, businesses can make informed decisions to enhance content, engagement, and overall customer experience.