Social Monitoring for Instagram empowers teams to track and manage user interactions—public comments and direct messages—across connected Instagram Business Profiles in real time. By filtering and categorizing feedback, brands can prioritize responses, gauge sentiment, and optimize campaign performance on the world’s most visual platform.

• Setup & Steps:

1. Connect Your Channel:
• Navigate to Channels → Instagram.



• Choose either Connect via Facebook Business Account (linked to your Instagram) or Connect Instagram Business Account directly.

2. Enable Monitoring:
• After adding the channel, click Edit on the newly created Instagram entry.



• Select the Social Monitoring checkbox.



• Click Save to activate monitoring for that profile.

• Interactive Filters:

• Date Range: Define the time window for interactions.
• Sort Type: Order by Oldest or Newest first.
• Message Type: Toggle between Comments & Replies or Private Messages.
• Sponsored Status: Filter on Sponsored (paid) vs. Organic interactions.
• Channel Selector: Switch among multiple connected Instagram profiles.
• Language Detection: Show interactions in one or more languages.
• Sentiment: View only Positive, Neutral, or Negative feedback.
• Post Filter: Drill into specific posts or reels by selecting from your feed.

• Key Benefits:

• Real-Time Engagement: Monitor comments and DMs as they arrive to respond without delay.
• Sentiment Prioritization: Quickly surface negative feedback for urgent action and highlight positive praise.
• Global Coverage: Capture multilingual comments to serve diverse audiences.
• Campaign Insights: Measure the reception of sponsored posts and reels to refine targeting.
• Focused Workflow: Use advanced filters to concentrate on high-impact conversations.

• Use Cases:

• Product Launch Feedback: Track early reactions and questions on a new product reveal reel to guide support resources.
• Crisis Management: Identify negative sentiment spikes on promoted content to deploy corrective messaging swiftly.
• Influencer Partnerships: Monitor engagement on co-branded posts and reel comments to assess influencer ROI.
• Customer Support: Surface direct messages about order issues and assign them to support agents in real time.
• Content Optimization: Analyze which post types (carousel, reel, story) attract the most positive engagement for future planning.

By leveraging Social Monitoring – Instagram, brands can stay ahead of customer conversations, maintain a positive community presence, and turn social feedback into actionable business insights.